Foundation Story
From a Passion to a Powerful Company
In 1988, Ömer Üçüncü set out with a passion for the aquarium hobby and realized how limited access to quality equipment and feeds was in Turkey. This need gave birth to the idea of creating a solution not only for his own hobby, but for all aquarists who share the same passion.
Founded in 1989 with a small office and warehouse in Moda, Istanbul Founded in 1989 with a small office and warehouse in Moda, Istanbul, Anadolu Pet quickly began working with the world's leading aquarium brands. Its initial partnerships with Eheim, followed by Tetra, formed the foundation of the company's quality- and trust-oriented approach., started to work with the world's leading aquarium brands in a short time. First of all Eheim, and then Tetra and its partners formed the basis of the company's quality and trust-oriented approach.
This structure has grown over the years and today Main distributor of 22 global brands and has become one of Turkey's leading pet products distribution networks in the cat, dog and aquarium categories.
Headquartered in Istanbul, Anadolu Pet operates with its widespread sales and operation power throughout Turkey, especially in Izmir and Ankara.
Established as a natural consequence of this accumulation Effeffe Pet Food, Anadolu Pet develops locally produced foods at European standards under the supervision of veterinarians and nutritionists. Today, Anadolu Pet has established strong collaborations with global brands, continuously improves its domestic production power and representative of trust with quality is a structure.
Anatolian Pet from Yesterday to Today
1989
Anadolu Pet was established in Moda Bahariye, Istanbul.
1990
The import of EHEIM, the world's leading filter manufacturer, has started.
1991
TETRA, the world leader in fish feed and aquarium products, entered the Turkish market with Anadolu Pet.
1993
FLEXI, the most preferred and well-known leash brand in the world, is in Turkey with Anadolu Pet.
2006
European food brand ANIMONDA and Anadolu Pet cooperate.
2009
Anadolu Pet, 7,000 m2’moved to its new office and warehouse.
2010
8in1 Dog Food Supplement and Reward Products took its place in the Turkish market with Anadolu Pet.
2011
Belgian MODERNA is in our country with quality plastic food bowls, toilets and carrying boxes.
2012
FURMINATOR cat and dog brushes and combs are included in Anadolu Pet.
2015
LaVital products formulated with ‘quality protein' have taken their place in our country.
2016
SCHESIR cat and dog wet food in Turkey with Anadolu Pet.
The first step of EFFEFFE TURKEY was taken with the partnership of Effeffe Italy and Anadolu Pet.
2017
CROQUE brand also took its place among Anadolu Pet brands.
ECONATURE brand is under the roof of Anadolu Pet.
2018
With the DOST PATI brand, easily accessible food for our furry friends on the street is on the Turkish market.
HILL'S cat and dog wet and dry food brand, which has high brand recognition in the sectors and geographies where it is present, took its place among the brands of Anadolu Pet.
Premium segment foods with herbal ingredients were introduced to the Turkish market with PRONATURE cat and dog food brand.
2019
Anadolu Pet introduced a new cat and dog food brand to the market with PET LOVERS.
2021
Anadolu Pet has a new logo and corporate identity.
SmartBones brand also took its place among the brands under the roof of Anadolu Pet.
