About Us

We stand by our pet friends!

32 years ago, we were founded with the passion of an aquarist in search of quality products for himself and others like him. Today, as a corporate company, we still carry the same passion. The values we adhere to are the same values that our founder Ömer Üçüncü based the company on; the importance given to animal love, the interest in the aquarium hobby and delivering the highest quality products to consumers through our business partners. As Anadolu Pet family, our most important priority is to continue our journey by always protecting these values.


Happiness grows with us!

With our dynamic and professional staff, we are the sole authorized distributor of 15 leading European brands and the founding partner and main distributor of Effeffe Turkey factory in Salihli, Manisa, which was born from our cooperation with the Italian food giant Effeffe. With the acquisition of Effeffe by European food leader United Pet Food in 2021, our partnership became even stronger and expanded its borders. We have a total storage area of more than 10,000 square meters with our headquarters in Istanbul, Izmir and Ankara warehouses.  With our own distribution vehicles, we deliver a wide range of products to more than three thousand business partners with a fast, reliable and quality service approach. We get all our strength from the happiness of our pet friends.


Values that make us who we are!

We always work for the happiness of our pet friends by keeping our love for animals at the forefront. For this, we contribute to the development of the sector by offering the highest quality products to the Turkish pet sector. We do not give up honesty and ethical behavior in our relations with our customers and suppliers, and we aim to establish long-term relationships based on trust and respect. We create happy homes with our satisfied customers. In order to achieve all these successes, we attach importance to the motivation of our colleagues and grow our goals together.


We get our strength from our pet friends!

We offer services through more than 3000 Pet Shops, Veterinary Clinics and e-commerce channels in 73 cities across Turkey. We continue to further develop our long-standing cooperation with our domestic and foreign business partners and continue to offer the highest quality and healthy products to our end customers, pets.


We serve the same purpose!

In 2016, as a result of our partnership with Effeffe, an Italian giant with 30 years of production, quality and R&D experience, we took the first step of Effeffe Turkey by establishing a cat and dog dry food production facility in Salihli Organized Industrial Zone. In 2021, the strength of our partnership increased even more with the acquisition of Effeffeffe by European food leader United Pet Food. Established in Salihli OSB on an area of 8,000 m2 with a closed area of 2,200 m2, the facility continues its activities with a production line with a capacity of 3 tons/hour, 3 packaging lines for different package sizes, a mixing unit for mixing colored foods and a laboratory where all raw material / end product analyzes are performed. Effeffe Turkey exports to 30 different countries with our widespread sales and distribution network, and we deliver our products to over 3000 sales points.


We create happy homes!


We work for the happiness of our pet friends with a team of 81 people in our head office in Maltepe, Istanbul and other offices in Izmir and Ankara.